Seminar Sessions 2008
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INFORMATION TECHNOLOGY
Search Engine Optimisation
Jim Stewart applies 10 years’ experience in the Internet industry to show you how to improve your ranking with major search engines.
August 16, 11.30am-12pm
August 17, 12.30-1pm
August 18, 12-12.30pm
JIM STEWART – StewArt
His expertise in the online space has been greatly sought after by both private enterprise and the public sector. He was the senior consultant behind some of Australia’s first corporate websites including the RACV and the 1995 TV Week Logie Awards. In 1996 he was the project lead on Australia’s first commercial VoIP project and consulted on a number of other leading edge projects.
Stew Art Media’s current clients include Multimedia Victoria, Department of Industry, Innovation and Regional Development, Department of Victorian Communities and Metricon Homes.
Technology & Your Business
Technology is central to business decisions. Find out about customer contact, customer service, financial savings, value adding and the benefits to business growth.
August 16, 2-2.30pm
August 17, 12-12.30pm
August 18, 2-2.30pm
Seven Productivity Tips to Save Time, Money & Increase Customer Service.
James Eling marries business needs with IT solutions. Learn how to make the productivity secrets of big business work in your small business.
August 16, 12-12.30pm
August 17, 2-2.30pm
August 18, 11.30am-12pm
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James Eling - Extreme Networks
James Eling marries up business needs with IT solutions. James was recognised by Microsoft in 2007 when his IT solution was nominated as a finalist in the Microsoft Partner of the Year Awards on Hamilton Island. James understands the difficulties in running a small business and is passionate about helping business owners with their profitability, and to be able to spend more time with their families. Today he works by marrying up technology with business processes so
that business owners can save time and money and serve their customers more effectively. Visit www.extremenetworks.com.au
Computers for Business – Solving the Risk Problem
Peter Phillips helps you find out how to protect your business. Technology risks and cyber crime are growing. Why wait for your next computer disaster?
August 16, 12.30-1pm
August 17, 11.30am-12pm
August 18, 12.30-1pm
Peter Phillipp – TechOnline
Prior to starting TechOnline, Peter has over 30 years ITC industry experience across regional, general management, sales, business development and marketing positions with leading technology companies in Australia and overseas – including Hewlett Packard, Oracle Corporation and Telstra Corporation. In addition, Peter started local operations of a number of start up companies and held senior investment positions with two Venture Capital firms. Peter holds a
Bachelor of Applied Science (Electronics) and an MBA from Melbourne University, and a Company Directors Diploma from the University of New England.
Achieve Online Business Success (Warning: Jargon Free)
Melbourne IT's Gideon Culican discusses how to make the most of your online business presence.
August 16, 3-3.30pm
August 17, 4-4.30pm
August 18, 3-3.30pm
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STARTING A BUSINESS
The Franchise Road
Which franchising model is right for you? Discover the obligations and responsibilities of the franchisee, the benefits and challenges.
August 16, 1-1.30pm
August 17, 11-11.30am
August 18, 2-2.30pm
Under New Management
Maximise the unique circumstances that management change presents to the sales and marketing environment, as well as the staff and business culture.
August 16, 4-4.30pm
August 17, 3-3.30pm
August 18, 1.30-2pm
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SALES & MARKETING
Survival Guide to Marketing Without a Budget
Ben Angel explains three ways to generate a tonne of new leads, customers and profits by marketing without a budget.
August 16, 3.30-4pm
August 17, 2.30-3pm
August 18, 3-3.30pm
Ben Angel - Nationwide Networking
Ben is the director and founder of Nationwide Networking, a business networking group that runs monthly speed networking events and business seminars for business owners here in Melbourne.
He has successfully hosted speed networking for the likes of Australia Post at “The Small Business Show” March 2007, City of Kingston, Victorian Office of Small Business, and five events for the Boroondara Council. Ben currently ha a regular column in “Australian Anthill Business Magazine” on how to network and market more effectively for business growth, of which began with a three page feature article in August 2007 titled “Sleeping/Networking Your Way To The
Top”.
Among other things, Ben has also recently been featured in the “Entrepreneur Lift Out” of “The Australian” on how to maximise business networks for mutual benefit. He also appears regularly on local community radio stations to provide insightful business strategies to their listeners. Visit
www.nationwidenetworking.com.au
Marketing Debunked
Carolyn Stafford, author of Small Business Big Brand, dispels the myths that surround marketing and makes it easy and real.
August 16, 1-2pm
August 17, 1-2pm
August 18, 1-2pm
Carolyn Stafford – Connect Marketing Professionals
Carolyn Stafford is Australia’s small business marketing expert with a passion to help you be brilliant at marketing your business so you generate more quality leads and make more money.
She is the author of Small Business Big Brand and is a sought after speaker and workshop presenter. Check out www.connectmarketing.com.au or call 1300 886 107.
Speed Networking for Business Professionals
Join us at the Nationwide Networking ‘Catch a Client’ area to meet prospective clients, boost your cash flow and form invaluable business relationships.
August 16, 2-2.30pm
August 16, 3-3.30pm
August 16, 4-4.30pm
August 17, 12-12.30pm
August 17, 1-1.30pm
August 17, 2-2.30pm
August 17, 3-3.30pm
August 17, 4-4.30pm
August 18, 12-12.30pm
August 18, 1-1.30pm
August 18, 2-2.30pm
August 18, 3-3.30pm
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Write Killer Headlines That get Results Every Time
Bernadette Schwerdt divulges the formula for writing headlines that work. Great for business owners that have to write their own promotional material.
August 16, 3.30-4pm
August 17, 1.30-2pm
August 18, 12-12.30pm
Bernadette Schwerdt - Australian School of Copywriting
Bernadette Schwerdt, founder of the Australian School of Copywriting, presents her workshop "How To Write Killer Headlines That Get Results" . Bernadette’s mission is to help people communicate more effectively so they can lead happier, more productive, conflict-free lives. Whether it’s through her writing of books, courses or speeches; her performances on TV, stage and film; or through her training and coaching of executives, she is driven to help people uncover
their own passions so they can pursue meaningful goals and joyful lives. For more details on Bernadette’s illustrious career and experience, visit www.copyschool.com.
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FINANCE
Access to Finance
Discover the choice of financing options available to business. Learn more about financing your business growth and minimising financial risk.
August 16, 11-11.30am
August 17, 12-12.30pm
August 18, 1-1.30pm
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GROWING YOUR BUSINESS
The Six Steps of Effective Management & Staff Retention
International speaker and Australian ironman triathlete Glenn Dobson discusses the importance of training and retaining staff – your keys to driving business growth.
August 16, 11-11.30am
August 17, 1-1.30pm
August 18, 12.30-1pm
Overcome the Seven key Issues of Growing Your Business
International speaker and Australian ironman triathlete Glenn Dobson introduces proven strategies to help owners and managers move your business to higher profits.
August 16, 2.30-3pm
August 17, 2.30-3pm
August 18, 2.30-3pm
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Glenn Dobson – KONA Group
Glenn Dobson, the Managing Director of the KONA Group, is a current Australian International Triathlete, 10 times Ironman Triathlete, Ex-First Grade Rugby Player, Parachutist, Corporate Trainer and Business Coach, and brings a vast range of life experience as well as Business and Commercial expertise.
KONA specialises in working with businesses and individuals who are looking to improve their productivity and results through a hands on, practical approach developed over the last 25 years in various business development, senior management and training roles and with many of Australia’s
market leaders.
Small Business & Fair Trading - Know Your Legal Rights & Regulations
The ACCC outlines the rights and responsibilities of small business under the Trade Practices Act 1974 and how to ensure you comply.
August 16, 11.30am-12pm
August 17, 3.30-4pm
August 18, 2.30-3pm
Small Business & Fair Trading – Your Legal Rights & Obligations
Jane Kelly of the Office of the Victorian Small Business Commissioner (VSBC) outlines its four key functions: Be informed; Be smart; Be fair; Be aware.
August 16, 2-2.30pm
August 17, 3-3.30pm
August 18, 11-11.30am
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JANE KELLY - OFFICE OF VICTORIAN SMALL BUSINESS COMMISSIONER
Jane Kelly, Manager Investigations & External Relations, Office of the Victorian Small Business Commissioner (VSBC) will provide an outline of it’s four key functions; Be Informed; Be Smart; Be Fair; Be Aware.
Exit Options for Business Owners
What is your business worth? How can you maximise its value? Who might buy it and what is the best process?
August 16, 12-12.30pm
August 17, 11-11.30am
August 18, 11-11.30am
Strategic Networking
Networking generates 80 per cent of business. So, how do you get your share? Discover seven strategies for generating endless leads and referrals.
August 16, 1.30-2pm
August 17, 11.30am-12pm
August 18, 11.30am-12pm
The Australian Home-based Business Awards
A national awards program that acknowledges and rewards Australia's best performers in the home-based business sector.
August 18, 4.30pm - 5.00 pm
Website: homebasedbusinessawards.com.au
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