Services to help enhance your business
BUSINESS owners need to employ the most efficient technology knowhow to deliver what their customers need and drive productivity.
We now have access to amazing technology that was unheard of 50 years ago.
With technology making rapid strides in our personal lives via smart phones and tablets in a 24/7 economy, an entrepreneur has to ensure his or her business is not left on the connectivity backburner.
It pays to be in touch with the marketplace, know competitors, industry innovations, and track new products out there that may take customers away from a business.
Here are five essential technologies that can be leveraged to execute overall start-up strategy:
Communication is important to a successful business. While conducting business, taking it to the market, announcing plans or discounts or sales, getting the message out is essential.
One of the tools of communication that could make it easier for a business to keep in touch with users and the potential market is a toll number.
Customers or prospective clients can call free of charge from landlines and ask questions or follow up on orders.
Toll numbers, such as 1300, 1800 and customised smart numbers also have the benefit of giving your business a professional image with a memorable transferable number that can connect with any landline or mobile.
There is a difference between the 1300 and 1800 services from a service such as eVoice.
A call to the 1800 number made from a landline within Australia is free to the caller.
In the case of the 1300 number, if the call is made from a landline within Australia, it will cost approximately $0.40.
For calls made to both these number from mobiles, the caller is charged at a rate determined by their mobile carrier.
Having a 1800 or 1300 number facility for your company means the customer can keep in touch with the business and have any queries answered immediately.
For more information: https://au.evoice.com/
eFax: the internet fax
Before email became the office rage, there was fax. And even in the digital age, the facility of fax continues to be a key service in the form of the efax.
The online fax or efax does not need the use of a physical fax machine. The issues of lost faxes, paper jams, and paper and toner supplies are a thing of the past. This is handy especially if you are pressed for time and need something done in a hurry.
Another advantage is that confidential faxes remain confidential. They will not be sitting in the common fax in-tray because they are sent directly to your email inbox. Legal documents remain totally private in this scenario. And if you can assure your client that this is the case, it gives your business a very professional look.
You can send and receive faxes from your PC, tablet or mobile while out of the office and on the move.
With app from the international firm eFax, you can send and receive faxes anywhere on both iOS and Android. You can even sign documents on the go with a digitised signature.
eFax, the largest internet fax company in the world, now go one step further – they offer number porting to their customers in Australia.
What this translates to that is you do not need your traditional fax machine anymore but can retain your existing fax number. Which means you don’t have to update your business cards or marketing collateral with a new fax number.
For more information: https://www.efax.com.au/
Cloud services, website hosting
Many companies are moving their infrastructure to the cloud. This makes it a lot easier to manage their systems, or create hosting servers on demand as the business expands.
When an SME wants to experiment with a new technology, for instance, they can spin up new servers, do what they have to do and then decommission them.
Cloud technology is used efficiently to create and destroy environments quickly. If something untoward happens in one region, operations can be redirected to another.
You can choose to have cloud web hosting, or a virtual private server or virtual dedicated servers depending on your needs.
With cloud web hosting, you get scalable web hosting to power your business.
With cloud VPS, you get powerful and flexible on demand VPS hosting solutions you can scale as you grow.
A VPS or virtual private server runs its own copy of an operating system. Customers have superuser-level access to that operating system instance, so they can install almost any software that runs on that OS, according to Wikipedia.
For more information: https://www.web24.com.au/
One of the tedious and time-consuming but essential aspects of owing a small business is the accounting part.
All the numbers must be accounted for – paying your staff, paying your suppliers, paying for services, receiving payment, and so on.
Keeping a tab on where every cent goes is essential to balance the books correctly.
One can now harness readymade online solutions and apps to fulfil your business requirements.
Business management solutions can help with your accounting, payroll, retail point of sale, tax and reporting needs.
Not only would you streamline your accounting requirements, but you could save time and energy to see how much you are in the black or not.
For more information: http://myob.com.au/
Business intelligence tools
Analytics and data software that provide business intelligence are invaluable to your enterprise.
These tools comprise spreadsheets, as well as reporting software that extract, sort and present key data about your business and its customers.
There are a range of business intelligence tools available in the market. You need to research and choose what suits your particular business best.
There is value in a data-gathering tool like Google Analytics (which has a useful free option apart from a premium version) .
For instance, it can provide you insights about where visitors to your website come from, which locations they are in, and how much time they are spending on your online properties.
Analytics dashboards generate reports as per various metrics and time ranges and help you visualise the business data.